In-A-Gadda-Da-Vida

Nearly everyone has heard this song at one point in their lives, and wondered what in the world happened there? The original song title by Iron Butterfly was supposed to be “In The Garden of Eden,” but something happened on the way to the studio….or who knows, someone’s words got tangled behind their eye teeth, and the rest is historical.

Why is it historical?  Because no one forgets the story behind this song.

Since August 4, posts on this site refer to Copyright Officer Stephen Carlisle’ s article:

You Can’t Make This Stuff Up! The Department of Justice v ASCAP

Carlisle is talking about the 75-year marriage between music and copyright law that has produced lots of fighting and no sex. And after all these years it looks like  D.I.V.O.R.C.E. is imminent.

So what are songwriters, co-writers, performing and recording artists to do?

Oddly enough, there are many things that can be done, and this series of posts should give you an idea where to start and what to do thereafter.

In an impractical sense, if copyright law goes to the dogs it’s likely one of the best things to happen to music since….well, you be the judge.  First, and foremost, music and the Internet do not mix because it isn’t personal. There’s no energy between the performer and the listener; and the sound quality is crap. To that end so is a majority of the music.

Pointing my finger at you, forget about the internet and consider where you live as a highly advantageous asset.  It’s where friends and family are, your support group, the people who want you to succeed. If you live in Sacramento, how many people in Seattle will actually come to hear your music live? How many music directors or entertainment editors will invite you for an interview?

That number is likely real close to zero.

At this juncture, your best option is to make yourself a known quantity within about a 250-mile radius of your home as a short term goal. Aside from being a musician, who are you and why are you an interesting person? What audience can you bring to listen to or read an interview that’s valuable to your local radio, newspapers or TV?

Consider these things carefully.

Then you get on the phone with local radio stations, the newspaper, and local TV stations. You have a story you want to talk about. The story is about you, what you’ve done with your life, why you write music and why music is important in the first place. Not why music is important to you…but why is music important.

If you cannot do this, there’s likely a bigger problem. It would be unkind to say :

  • Only a narcissist would ask someone to indulge their time listening to something so personal as a song without having said another word to them….ever!
  • Only the most shallow person would pretend to be interesting because they know how to play a guitar or sing out of tune.
  • Only the most needy people desperately need approval from strangers.

Somewhere along the line we’ve lost our way in talking about music. And this is important to the subject of copyright law because playing the music on airwaves probably won’t be an easy answer to the question of how to build an audience.

It’s the story of the musician that is ultimately important.

Music is not an intellectual experience. It’s a personal experience. When you make it personal, then we’ve got something to talk about.

And just so you know, music is important because it is meant to bring people together, in the same room, for a shared experience.

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
This entry was posted in Branding, Business Practices, Leadership, PR/Marketing and tagged , . Bookmark the permalink.

2 Responses to In-A-Gadda-Da-Vida

  1. Reblogged this on Travel Loafers and commented:
    From a good music business friend.

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