Experimenting: The most beautiful thing about creating something

By definition an artist is not a follower. Artists are trendsetters who color outside the lines and raise the evolutionary bar. Trendsetting artists create messages that allow their followers to think and to dream about their own lives and aspirations. True artists comment on our culture with enough significance more than just a few people get it.

For years I’ve sat very quietly wondering why Musician A does almost precisely what Musicians B through Z do with the expectation that something like osmosis will prove they are better than the rest.

“Get us in 863 Magazine. My friends from Band H are in it. We should be in there too.”

“We don’t want people to know we’re married. It would just seem disingenuous.”

“Did you contact the Morning Show? Everyone who’s anyone in town is on it.”

“Just post my tour dates to Facebook and Twitter from ReverbNation like everyone else.”

Guiding clients through the matrix of traditional music into digital models with the intent of making their art stand out almost always results in doing what the competition does at the client’s insistence. Insecurity morphs the would-be artist into a stubbornly petulant knock off of the original trendsetter.

The most beautiful thing about creating something is being able to experiment with everything.


The sudden death of David Robert Jones aka David Bowie took the world by storm because David was never satisfied with ordinary being good enough. He wouldn’t entertain it. He was the Picasso of Pop, which may be best summarized by Will Gompertz who wrote:

“David Bowie became a pop icon, but underneath all the mascara and make-believe was still a man called David Jones from south London: an ordinary chap who did extraordinary things.”





About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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