The Difference Between Traditional and Digital Media

In its prime traditional media was a Biblical force. There was little reason to question it. Very few did. There was little reason to ignore headlines. They were powerful and academic. There was an absolute authoritative voice behind the investigative copy professionally positioned on the airwaves and in print media.

Things have changed to the degree it makes you wonder what kind of authority freedom of the press will serve. What kind of authority will a free press serve? It begs the question.

A plaintiff wail now overshadows journalism that stood firmly on news fully researched with the austere approval of an editor.

True journalism does not ask, or tell. It shows with verifiable facts. Educated writers do not stoop to publishing unvetted facts. Journalistic integrity could not, and cannot, afford amateurish headlines that beg for attention. Disciplined journalism demands every reader’s attention.

When we allow our informational landscape to remain clogged to the point of stagnation with novice, even amateur ideals, we cannot grow out of the circumstances our culture throws in our path. We need to grow. We need to become stronger. We cannot afford, nor do we deserve to live in a society overrun with rag-style publication.

The printed word is invaluable. If you’ve got something valuable to say, hire a trained, educated writer to provide content with truth, logic, and verifiable facts.

As Walter Cronkite, one of the world’s most trusted journalist said at the end of every broadcast for CBS News, “And that’s the way it is.” And before him, Edward R. Murrow closed each broadcast with, “Goodnight and good luck.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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