Most of us who work in music believe our job is about creating something hip and happening — the next big thing in music. Actually our jobs are about creating content so people can find us in this alternate universe we call the Internet. We organize information to brand our total existence.
We all have a defined skill set to bring to the table. Some people are fantastic at writing memorable lyrics. Others write the music creating an emotional experience that make the lyrics sparkle. Some people write great how-to columns addressing the industry. Others are critical writers supporting artists’ work. Some folks have strengths in more than one area depending on their experience and education.
The common denominator is many people cannot write about themselves either in the form of a bio, or creating exceptional content for the various platforms where they need to show strength and a certain level of authority.
So how do you find that authoritarian voice that leads people right to your door? Most often writers or a team of writers are hired to deliver the desired results.
Movies, television programs, newscasts, radio shows, magazines, newspapers and all forms of media have at least a small staff of writers contributing content allowing them to be seen and heard by a wide audience.
The music industry’s new face dictates we are all in the media business. We still want validation from critics and professional journalists about our projects, but the bull’s eye you have to hit in your target audience is with your own brand of media. This is how you are measured on the Mother Road of music.
Please feel free to be in touch if you need assistance with your content. Email firstname.lastname@example.org for a consult– it’s all part of the PR process. Building name recognition and maintaining an image is the role PR plays in your career.
When you’re content with your image on paper, creating music with wider appeal will be that much easier!