Dang. I’m here to tell ya Blake Shelton kicked up one heck of dust storm once people actually saw the GACTV interview originally posted to YouTube December 22. A full month went by before the proverbial stuff hit the fan. Proverbial meaning a great many people voiced their opinion about Shelton’s comments creating part of the myth that is now Blake Shelton. His incendiary remarks read like this:
“If I am “Male Vocalist of the Year” that must mean that I’m one of those people now that gets to decide if it moves forward and if it moves on. Country music has to evolve in order to survive. Nobody wants to listen to their grandpa’s music. And I don’t care how many of these old farts around Nashville going, “My God, that ain’t country!” Well that’s because you don’t buy records anymore, jackass. The kids do, and they don’t want to buy the music you were buying.”
Fans, critics, writers, journalists, bloggers, country music artists — you name it — spoke up in defense of old farts. From this outburst of offended sensibilities comes the realization finally, it’s the music industry who’s been wrong all along.
People of all ages buy music!
Oh my God, can you believe it?
Blake, of course, is a talking head for the industry therefore he parrots what he is told by the suits and must believe to a certain degree the fraction of people attending his shows who are kids are the only ones buying his music. I didn’t see or hear one kid involved in the conversations yesterday when the whole thing went down. To the best of my knowledge everyone who did participate in the conversation is at least in their mid-30s.
By music marketing standards you’re an old fart in your 30s. If you’re in your 40s you’re invisible, and if you’re 50 or above you’re a dinosaur. Extinct.
This is a significant fact no one wants to address. This is the 21st century for cryin’ out loud. We have data up the ying yang to help guide us out of what has been a crisis situation for commercial music with a bottom line in the ba-ba-billions.
Thank you Blake for allowing all us old fart jackasses an opportunity to speak up at your expense. My year is off to a great start when I can now prove beyond a shadow of a doubt what I’ve been saying for years, through your poor choice of words.
Here’s just one more example, and a clever one at that.
Do you see Johnny Cash in the background there? That’s likely his response to his record label in the 1980s when they told him he was too old to sell records. Born in 1932 Cash was in his 50s when his recording career and relationship with the Nashville establishment were at an all-time low. He realized his record label of nearly 30 years, Columbia, had grown indifferent toward him and was not properly marketing him. He was “invisible” during that time, as he said in his autobiography. Guess he showed them.
Old farts win by a landslide and B.S. has taken on a whole new meaning.