Are you competing for the same audience every other group in your genre is attracting? If you’re a country artist, who is your target audience? If you’re an indie rocker, I’ll bet I can tell you the profile of your demographic base.
Though I’ve said this a million times, the New Year compels me to say it again: Baby Boomers are the largest demographic sector in the US and they built this empire on country music and rock and roll.
Oh, wait. You don’t think the Boomers are hip enough to dig your music? It may surprise you most of the biggest names in music are Baby Boomers or older. Ringo Starr and Paul McCartney are in their 70s…gasp! Could they possibly understand what your music is about? Bruce Springsteen is 63. Trent Reznor is just one year out of the Boomer generation. The biggest country star of all time is a Boomer. Garth Brooks is the big Five OH…soon to be 51.
One of the most important things you can do to promote yourself this year is to create content–lots of it, in a variety of formats, and consistently.
Collectively Boomers are the most wealthy generation in this country. They have more time, assets, and a great interest in discovering new music. And from their rocking chairs out on the front porch [insert sarcasm here], Boomers are doing exactly what you do every day. They’re searching Google for great content.
Music happens to be one of their favorite pastimes.
They go to shows. They collect music. They love vinyl. They buy merch, not only for themselves, but friends and family too. They are investors.
So what if you stood way away from the crowd and did something totally different? What if you did something so revolutionary even the major labels have never had the vision to implement? What if you create content and market to the largest and richest music audience in this country? What would your business plan look like? Would your social marketing plan be a little more astute than shotgunning endless lists of fan names across the universe?
Give this a little thought and let me know what your plans are. I’d love nothing more than someone to run with this. All you have to do is send a post on Twitter @Scout66com and say: #Winning!