No, I’m Not a Used Car Salesman

Sheesh…my inbox is stuffed to capacity with nothing but crap from all those people who send out email blasts that are supposed to enlighten me on various subjects.  You know — that marketing strategy “simply everyone, darling” should engage in. I’m calling BS on that. I’ve been watching, reading, and following suit, but what I get is akin to a used car salesman knocking on my door every day with creepy rhetoric, graphics, bad spelling and grammar. It looks and feels like visceral advertising in a polyester suit.

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In short, these well-meaning sociopreneurs don’t have a revolutionary or meaningful thought to share. But share they do.

I suppose that in all fairness there are ideas in those blasts that contain info some people find interesting. But the one-size-fits-all approach is where things fall apart in the strategy.

Effective marketing methods are tailored as sharply as an expensive designer suit. Once tailored, its use is meant for one person alone.

Due to overwhelming mass marketing tactics we are  consumers accustomed to buying off the rack. The result is we look just like everyone else.  There is absolutely nothing artistic, meaningful, or unique about this behavior. If it were artistic, meaningful, or unique, not many would be able to pull it off –especially day after day.

Like antics from a used car salesman, I tire quickly of all this useless smoke being blown up my skirt. Mindless chatter makes me nervous and in the end the time is better spent designing a thought process that is my own rather than knock offs from someone else’s collection.

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
This entry was posted in Business Practices, PR/Marketing and tagged , , , , . Bookmark the permalink.

5 Responses to No, I’m Not a Used Car Salesman

  1. Ruma Bhat says:

    I’m not sure why but this blog is loading very slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later on and
    see if the problem still exists.

  2. Loading fast as ever, Ruma.

    Loved this, Janet. I wish that the social media departments in non profits and corporations would actually spend time on SM, then maybe they’d realize that it’s quality, not quantity that best delivers a message.

  3. Hello! I simply want to give you a huge thumbs up for the
    great information you have got right here on this post.
    I will be coming back to your site for more soon.

    • scout66com says:

      Thank you so much for the sweet comment. For whatever reason, I hadn’t seen this comment, and apologize for the length of time in getting back to you! Thank you again, and we’re back in the saddle getting more info up on this blog.

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