Sheesh…my inbox is stuffed to capacity with nothing but crap from all those people who send out email blasts that are supposed to enlighten me on various subjects. You know — that marketing strategy “simply everyone, darling” should engage in. I’m calling BS on that. I’ve been watching, reading, and following suit, but what I get is akin to a used car salesman knocking on my door every day with creepy rhetoric, graphics, bad spelling and grammar. It looks and feels like visceral advertising in a polyester suit.
In short, these well-meaning sociopreneurs don’t have a revolutionary or meaningful thought to share. But share they do.
I suppose that in all fairness there are ideas in those blasts that contain info some people find interesting. But the one-size-fits-all approach is where things fall apart in the strategy.
Effective marketing methods are tailored as sharply as an expensive designer suit. Once tailored, its use is meant for one person alone.
Due to overwhelming mass marketing tactics we are consumers accustomed to buying off the rack. The result is we look just like everyone else. There is absolutely nothing artistic, meaningful, or unique about this behavior. If it were artistic, meaningful, or unique, not many would be able to pull it off –especially day after day.
Like antics from a used car salesman, I tire quickly of all this useless smoke being blown up my skirt. Mindless chatter makes me nervous and in the end the time is better spent designing a thought process that is my own rather than knock offs from someone else’s collection.