Marketing in Your PJs

11409154_7d2291c372Today is PJ day for the most part. The day after Christmas and a day to recoup from weeks of preparation: marketing,  gigs, writing, working, cooking, shopping — just fill in the blanks. Tis a wonderful and exhausting season.

So I’m pampered today doing whatever I need and want to do. So many things I’m typically distracted by but can’t devote time to suddenly are on my radar. Research is high on my list of “Want To” activities. There are so many things, new ideas, old ideas to revisit, pressing issues, goals, methods and strategies to develop.

From Thanksgiving til about mid-January is when I collect data. Stuff that didn’t work in the previous year is pretty much handwriting on the wall. Predictions for the New Year are being published.  Quotes, book titles, statistics, new methods, things that didn’t get done before the New Year are all rolled into a methodical plan of action items for the next twelve months.

Comcast calls it bundling. Microsoft calls their all-in-one Suite. Some of us call our collective thoughts blog.

What do you call your To Do List for 2013?

As you collect data, copy and paste the important things to a document with subtitles so you don’t forget. Email yourself important links you cannot live without reading.

The devil is in the details and it’s where all the good stuff comes from.


About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at for information on consulting, campaigns, and tour support. Please follow us on Twitter at
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One Response to Marketing in Your PJs

  1. We are so on the same page! Nicely said, Janet.


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