Think of it This Way: Music is a Storyteller’s Brand

When you were in Junior High running for class president did you really believe in your heart the votes were real?  Or was there a little voice that kept saying, “Karen Smith is much more popular. She’s prettier, and all the boys like her. She’s going to win.”

When presidential elections come around, do you believe the right person for the job always wins or is the voting process swayed by far too many variables to allow that to happen?

The process of voting is not scientific. It is not a true measurement of anything. A true vote would be something spoken, or something purchased. A true vote is action taken publicly, not in secret. It’s nothing obsessive like making a million phone calls as fast as possible to inflate the numbers for a certain candidate.

A good product or service gets our vote when we buy it. America is a capitalist society and dollars are the proxy.  The more money spent on certain things determine who the winner is. Ask Coca-Cola, Apple, and Google who voted them in as leading global brands.

When it comes to music the same is true. I just read the most incredible Rolling Stone interview with T Bone Burnett  who addresses his position about American Idol. Burnett is a brilliant guy. He’s a cultural hero if there ever was one. Read this article and let me know what you think.

"Mad Money" Los Angeles Premiere - Arrivals

Subsequent knock off television programming (yes, I meant to use those words)  using American Idol’s model  have proven that including the audience in the process creates a perception the audience has a role in the outcome. The truth, as illustrated through T Bone’s thoughts, is the winners didn’t need the show to begin with. They were already stars, they just needed a platform to be heard. Susan Boyle is a great example of this simple truth.

All the time emerging artists spend getting votes for this, that, and the other to win various “titles” is better spent perfecting their craft.  Ubiquitous posts on social media like this one take up too much of our collective mental energy with no useful outcome.

@britneyspears: Voting for @CarlyRoseMusic#CarlyFTW ” 🙂

Music isn’t about winning things.

Music is about telling a story so well everyone wants to listen. They simply can’t ignore you.

When music is to the moon and back fantastic, people want to hear the story over and over again. It’s a part of human nature that recedes to the dawn of man and stories drawn on cave walls.

Stories bring us together. Music is storytelling’s  melodic cousin getting down with an emotional kick when words alone often fail to deliver.


About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at for information on consulting, campaigns, and tour support. Please follow us on Twitter at
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4 Responses to Think of it This Way: Music is a Storyteller’s Brand

  1. Truer words were never written. Well, okay, that’s a stretch, but the sentiment’s authentic. Off to read the RS article.


  2. What can I say? The man is a genius. Period. He views artists — and I’m using that term to cover ALL the arts, including writing — the same way that I do. We are here to observe and frame reality in a way that brings fresh attention to important issues. Love him!


  3. Why thank you! it’s really how I see my role.


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