I’m a Rebel, He’s a Rebel. Are You a Rebel, Too?

Honestly, I’m not a rebel. It’s just that I see things through a scratched  lens I think. My dad was a James Dean type who rode his horse into a tavern once just to say hello to the townsfolk. There was no hitching post, so what’s a guy to do? He started teaching me to ride horses when I was two and shoot a rifle when I was eight.  Just normal stuff handled his way.

Never mind I grew up in the sixties with some ultra free thinkers as neighbors.

Ken Kesey, Steve Prefontaine, Mason Williams. One is a 20th century pop culture icon.  Another a legendary athlete who inspired the existence of Nike. The third is a comedy writer and musician who took on the FCC and CBS and won.

Me — I just don’t do things like everyone else. When it comes to common dogma involving the Internet I have my reasons for doing things my way.

If there are more than two pictures of me on the Internet, I’d be surprised. Most important, I didn’t put them there. My face is not going to change your life. My actions are more important as a brand strategy.

If I don’t follow you on Twitter it’s not personal. Twitter is a business tool and there’s strategy involved in its usage.

Facebook is uber important for brands, but the way Facebook uses our content is a little scary.

LinkedIn is not my fave platform, but I’m warming up to it.

Klout is just a colossal waste of time rewarding and penalizing time spent engaging on social media. How can it be one week this site brands me as a thought leader, the next week something totally different?  The only thing that changed is my level of engagement, not the way I think or behave.

There are many social platforms I’ve checked out but don’t see value in spending my day hitting buttons that are not a true measure of anything. The voter mentality we’ve adopted via social media and television programming is not an indication of anything significant or real.

There’s a like button on Facebook, but there is no dislike button. No “LOVE IT” button, or “Indifferent” button. Indifferent is measured I guess when we don’t “Like” something. But is that a true measure? No. Think of all the posts you never see. If I “Like” something, does that mean I’ll buy it? Probably not. Does it mean I agree? Facebook doesn’t give me a choice, so the measurement means nothing.

The recommend buttons LinkedIn has created are similarly disingenuous. A few people have recommended me for “Recording.”  Nothing is further from the truth. I know the marketing side of recording, nothing about sound boards, Protools or autotune. Maybe I’m misunderstanding the label altogether.

Being involved on Twitter for 40 months has shown me much. It’s a virtual ticker tape of information. Much of it is great content shared by the people who created it. I wish Twitter had a better way for people to introduce friends other than #FF.  It’s a nice gesture, but not a constructive use of anyone’s time, so I avoid the Friday festivities.

If I don’t know how to use various programs, platforms, etc. — it’s because I don’t want to. If I don’t participate in all the elementary labeling systems that’s because I don’t believe in labels of any kind. I really dislike having my activity tracked by anyone, but it’s the ultimate price you pay to play.

Honestly, I’m not a rebel.


About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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5 Responses to I’m a Rebel, He’s a Rebel. Are You a Rebel, Too?

  1. avalemert says:

    I couldn’t agree more, Janet. From what I’ve experienced, the social media platforms “look” impressive but for the most part, are just noise now. I just read a DIY blog that Pinterest is the up and coming social media tool. I’m on there, I don’t see much value in it, either. What I am hoping will turn a corner is the music video I’m working on with a pro videographer, I think linking the music and lyrics with imagery is going to be something that has more promise than all the facebook likes, tweeps, linked in stuff combined. That is what I need to figure out, is a strategy to make the most of this video. All the other stuff is just time consuming and I hate the feeling that I “need” to waste time in order to reach the people out there also on FB/twitter who are wasting their time. Arghh! Love your posts, clear, concise and always so on-point 🙂


  2. scout66com says:

    Thanks so much for kind words. This blog keeps me sane most of the time :- I see what you are attempting to do with your video. You know how to get in touch with me if you like.


  3. Bob Rowell says:

    I like this post, Janet. Rock on. Let me know what I can do for you.


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