Do The Math, Add The Value

The Man in Black

The Fab Four

The Million Dollar Quartet

Elvis The Pelvis

If you know who these nicknames belong to, then you understand the importance of PR. The media branded these guys because their influence was essential in selling the media’s product.

What value do you bring to the media?

You need them to build a career with staying power.

The question then, is why do they need you?

All relationships are a two-way street. Figuring out how and why you can be valuable to media is worth its weight in gold.

Einstein said, “Try not to become a man of success, try to become a man of value.”

Doing the math on value

photo credit: <a href=””>dhammza</a> via <a href=””>photopin</a> <a href=””>cc</a>


About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at for information on consulting, campaigns, and tour support. Please follow us on Twitter at
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