The Man in Black
The Fab Four
The Million Dollar Quartet
Elvis The Pelvis
If you know who these nicknames belong to, then you understand the importance of PR. The media branded these guys because their influence was essential in selling the media’s product.
What value do you bring to the media?
You need them to build a career with staying power.
The question then, is why do they need you?
All relationships are a two-way street. Figuring out how and why you can be valuable to media is worth its weight in gold.
Einstein said, “Try not to become a man of success, try to become a man of value.”