Branded: To Know You is To Love You

Brand awareness is a huge topic. What is your brand and what do you stand for? This rather sophisticated marketing topic falls under the category of way too much information to process for a lot of people. And it really is.

Even the advertising guys on Madison Avenue struggle with this at times,  famously using their best teams of creatives to dream up brands with staying power.

Take a look at these iconic brands. Does it help you visualize how you can convey your message? Some of these examples are from the early stages of TV advertising. Remember we’re talking about the brand…not the logo and not the jingles.

The jingles do make you aware of how much influence music has in establishing brand identity, don’t they? Looking at branding from a musician’s point of view hopefully made this just a little bit easier.

About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at for information on consulting, campaigns, and tour support. Please follow us on Twitter at
This entry was posted in Branding, Business Practices and tagged , . Bookmark the permalink.

6 Responses to Branded: To Know You is To Love You

  1. Very energetic post, I loved that a lot. Will there be a part 2?


  2. Have you ever thought about writing an e-book or guest
    authoring on other websites? I have a blog based on the same topics you
    discuss and would love to have you share some
    stories/information. I know my audience would appreciate your work.
    If you are even remotely interested, feel free to shoot
    me an email.


  3. Hi, I read your blog like every week. Your story-telling style is witty,
    keep it up!


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