Brand awareness is a huge topic. What is your brand and what do you stand for? This rather sophisticated marketing topic falls under the category of way too much information to process for a lot of people. And it really is.
Even the advertising guys on Madison Avenue struggle with this at times, famously using their best teams of creatives to dream up brands with staying power.
Take a look at these iconic brands. Does it help you visualize how you can convey your message? Some of these examples are from the early stages of TV advertising. Remember we’re talking about the brand…not the logo and not the jingles.
The jingles do make you aware of how much influence music has in establishing brand identity, don’t they? Looking at branding from a musician’s point of view hopefully made this just a little bit easier.