Creating a Scene Around Your Music

If you’re like me you spend a lot of time visiting websites for new information, contacts and general research. For some reason the idea of creating a website  — other than one where info is added on a regular basis like http://scout66.com  — seems like a total waste of time. Not for me necessarily, but for you the reader.

In music there is no situation, project, artist, or circumstance that is exactly like another. Every person’s list of wants and needs is different. This runs completely contrary to the business of music which attempts to cookie cut every artist, fitting them neatly into sardine can uniformity.

 A website is a one-way street. The information is carefully selected by its creator to convince you what they represent is real, worth your time and money.Why subject anyone to a bunch of glossy adjectives when they’re likely looking for something quite different?

I don’t have a product to offer, but I have a service. Filling a site full of hot air about what I do, how I do it — where and why — seems as silly as printing 10,000 four-color brochures.

A minimalist edgy approach is to offer a very simple way to contact me through a web card http://conbriopr.com. Anyone is welcome to contact me to discuss their newest project, the uniqueness, how to make it stand out, and what strategies would best suit the artist.

My job is not about having a grist mill for marketing music.
My job is about creating a scene around each and every project.

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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