So yes, I know it’s not even Thanksgiving yet and I’m talking about the music biz in 2013. Why should you care when the 4th quarter isn’t even over and December 21 is still looming large?
From Thanksgiving til at least mid-January is a dark period when not much is happening on the forefront of the music business. Offices close for the entire holiday season, and many don’t open until February. So what’s a body to do?
Sharpen your pencil and begin mapping out your 2013 plans. This year there’s huge evidence you need to create a budget (ugly word isn’t it?) for PR and marketing. And the budget needs to be substantial if you want in on the good stuff.
Those of you who know me probably think this is utter, unadulterated, and shameless self-promotion. Well, I’ve got to say I am pretty happy about these developments. I was the person saying “I don’t think PR as a discipline is going to survive the rebuilding of the music business.”
However, word on the streets of Nashville is the thing that is selling music is a marketing plan, which can function as a calling card to attract a wide number of business pros to your project. A full-blown marketing plan includes PR (as well as some other time- honored services) and there’s a bit bigger price tag than you might be used to. That’s where a sharpened pencil and a budget help you figure things out all the way through. If you think you won’t be able to budget much for PR and marketing, you’ll likely get, as the saying goes, exactly what you pay for.
In order to have a fantastic outcome, a plan is not only necessary, it is essential to the outcome of everything you do. If you’ve got a budget for marketing you’ll need to start talking with the right people before the end of the year so they can determine what is necessary for your particular situation. Marketing and PR people are intense planners –very few can shoot from the hip and score. So they need time to get ready to go.
We’re ready to roll things out the right way for any artist who has a budget, a vision, and some great music. Here’s my email if you’d like more information: firstname.lastname@example.org.