No Peeking…For Publicists Only

Ah, ha! Caught ya peeking but that was what I was hoping for.  Publicists and all DIY public relations peeps have access to two wonderful Nashville-based services helping promote music careers you should be taking advantage of right now to get ready for 2013.

If you or a client have a new release and need a real review from seasoned music pros right now, get in touch with Dark Horse Nashville.  You can email them at for the business details.  Here’s some more info to help you with your decision.

Based in Music City, one of the most accessible music scenes in the world, the team of anonymous writers at Dark Horse has several goals in mind:
-Provide concise reviews calling it like they see it
-Review every CD/single submitted
-No hype

-Eliminate the search for writers who will review new work; reduce the waiting time

-Provide an affordable solution to musicians who aren’t ready for PR/marketing campaigns

-Make reviews available to industry insiders looking for new  talent
The indie movement is a new and level playing field, so you’ll want to anticipate a few new strategies from Dark Horse.
We all know that live performance is the pivot point for turning points in music careers. So many things hinge on what happens at the live show. You need people to talk about it, get them involved and thinking about what they heard and saw during your gig. Do they have pictures? Did one song rock the house? Is anyone talking about the premiere of a new song? Who absolutely loved the new Tshirts at the merch table?
Send them over to and get shows reviewed by anyone who has a heart big enough to sit down and write up a few nice things about your gig. It’s a fabulous marketing tool that can be used all kinds of ways to the artist’s advantage.
Check out who has been reviewed at Scout and join a very cool lineup of artists from around the world. These reviews are read daily by a global music community.  The site stats are truly incredible.
Take the Scout logo and use it to your advantage to get people writing about your work. When people talk that’s one thing, but as we all know the Internet is an archive that files things away for eternity. How cool is that?

About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at for information on consulting, campaigns, and tour support. Please follow us on Twitter at
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s