Ah, ha! Caught ya peeking but that was what I was hoping for. Publicists and all DIY public relations peeps have access to two wonderful Nashville-based services helping promote music careers you should be taking advantage of right now to get ready for 2013.
If you or a client have a new release and need a real review from seasoned music pros right now, get in touch with Dark Horse Nashville. You can email them at firstname.lastname@example.org for the business details. Here’s some more info to help you with your decision.
Based in Music City, one of the most accessible music scenes in the world, the team of anonymous writers at Dark Horse has several goals in mind:
-Provide concise reviews calling it like they see it
-Review every CD/single submitted
-Eliminate the search for writers who will review new work; reduce the waiting time
-Provide an affordable solution to musicians who aren’t ready for PR/marketing campaigns
-Make reviews available to industry insiders looking for new talent
The indie movement is a new and level playing field, so you’ll want to anticipate a few new strategies from Dark Horse.
We all know that live performance is the pivot point for turning points in music careers. So many things hinge on what happens at the live show. You need people to talk about it, get them involved and thinking about what they heard and saw during your gig. Do they have pictures? Did one song rock the house? Is anyone talking about the premiere of a new song? Who absolutely loved the new Tshirts at the merch table?
Send them over to Scout66.com and get shows reviewed by anyone who has a heart big enough to sit down and write up a few nice things about your gig. It’s a fabulous marketing tool that can be used all kinds of ways to the artist’s advantage.
Check out who has been reviewed at Scout and join a very cool lineup of artists from around the world. These reviews are read daily by a global music community. The site stats are truly incredible.
Take the Scout logo and use it to your advantage to get people writing about your work. When people talk that’s one thing, but as we all know the Internet is an archive that files things away for eternity. How cool is that?