Dirty Little Secret

Before you begin reading, listen to this incredible instrumental theme to Mad Men.

So you might ask yourself how this AMC soap has anything at all to do with music. This series has been on for five seasons, and  it just hit me the other day: What’s exactly right in Mad Men is exactly what’s wrong in the indie movement.

      Indie music does not mean being solitary. It means creating solidarity.

Mad Men is set on Madison Avenue, the legendary advertising strip in New York, where ad men created national campaigns in the most explosive cultural era the world has known. The air was absolutely electric. The Age of Aquarius was about to set the world on fire.

The advertising agency of Sterling, Cooper, Draper, Pryce had everything.  Amazing talent, clients with money, and an unquenchable desire to succeed. Teams of creatives spent hours brainstorming,  poring over strategies to create staying power for brand names. Richard Nixon, John F. Kennedy, Jantzen, Jaguar, Heineken, and Lucky Strike among them.

None of these brands were totally unique. They all had competitors. None of the brands were flawless. Sterling, Cooper, Draper, Pryce took each client and orchestrated strategies to make brands stand above the competition with such veracity, we have to believe to a certain extent much of this could be true.

None of it was easy. The execs took big creative risks, clients weren’t always happy, mistakes were made, tons of hours were spent at the office, tempers flared, men got drunk, women cried, and there’s hardly a scene without cigarette smoke. These people had audacity. Behaving badly was part of their success.

Though this is a fictional series, there is so much truth to be found in what is necessary for indie musicians to succeed. Yes, it’s a crap shoot.  Yes, it’s exhausting and yes, it’s expensive to be a player in this business. But as an indie, if you truly believe your music has what it takes to succeed, then you have to put in every amount of effort and spend as much money as possible to remain competitive.  If it’s impossible to do whatever it takes, then it’s equally  impossible your career will succeed.

Most indie musicians get in the way of their own success. They’re afraid of taking risks. They’re afraid of spending either too much or not enough money to support their products. They’re afraid someone will take advantage of them in business.

No one taught them you can’t coast uphill.

Welcome to Madison Avenue.

Advertisements

About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
This entry was posted in Business Practices and tagged , , , . Bookmark the permalink.

One Response to Dirty Little Secret

  1. No one taught them you can’t coast uphill. luv it !

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s