Could You Repeat That, Please?

Everyone knows when you want to get someone’s attention, it’s better to whisper. People lean in closer to hear every nuance. There’s something delicious about whispering that no other form of communication comes close to capturing.

A whisper bares repeated listening. And if you notice, the listener is usually smiling upon hearing what is retold in their ear.  It’s subtlety and nuance in a whisper that create the classic “come closer” gesture that holds timeless and universal appeal.

Classic music, movies, and literature hold the same attraction that bare repeated viewing and listening. You discover subtleties overlooked in the first experience, perhaps because the work contains such rich craftsmanship, your eye and ear can only focus on certain aspects the first time.

It’s likely the reason sonatas, arias, and symphonies remain popular centuries after their debut. Timeless craftsmanship that took years to create hold a quality that is universally understood by millions and remains relevant after years and years of repeated listening.

When it comes to music, certain tunes automatically resonate with the listener. That’s because it’s crafted for immediate consumption and becomes cliche after repeated listening. Timeless music may not reach out and grab you the first time you hear it, but bares repeated listening to find what you may have missed the first time.

It’s been said that music is fashion, and fashion is music. When you think of mass produced consumable fashion, it’s here one season and gone the next based on economic cycles created to keep us, ummm, fashionable.

Ralph Lauren is arguably the most savvy fashion designer in contemporary history. His business is built on American ideals and lifestyles that are distinctly timeless and classic.

Ralph Lauren. The brand is about the man who looks as classic and timeless as the clothes he designs.

If consumable music keeps you buying the latest fad as you search for quality music that bares repeated listening, that’s because most music is designed that way. It’s programmed much like network television to keep you coming back for more of the same.  You likely hear all the ideas communicated on the first listen, and come back for the same message until it’s time to move to the next.

Listen here, and see what ideas you come away with.

This music is handcrafted on timeless American ideals and lifestyles. This is quality, classic instrumental Americana music you can listen to over and over and hear something new every time.

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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