All Aboard the Indie Music Bus with Walter Hargrave


Hello, I am Walter Hargrave @WalterHargrave, owner of the Indie Music Bus™.

Scout:  I think you’ve got a great business model, and would like you to take as much space as you like to explain what your overall business model is, and what you want to achieve with what you’re doing.


Our main goal is to spread the word about great musicians and their works to as many people as possible. We are developing creative Twitter marketing concepts that we try and test and then write into computer programs to automate the time consuming parts of those concepts. Our concepts and functions are actually connecting fans with great music and it’s working! Many of these features are being embraced by the fans and acts alike! 

Can you explain some of these features that are currently being used by bands and their fans?

We have created a software program that picks a band from our database of those riding the Indie Music Bus™ and 2 fans from another database and we create a Tweet like this:

#Alternative music act ZELAZOWA ~ @ZELAZOWA | http://j.mp/pXXj0H | Performs for @Scout66com & @IndMusicMedia on #MusicMonday

We would send that tweet not on @IndieMusicBus but rather on @IndieFans, @IndieFollowBack or @ClubKnowledge Twitter accounts. That band would then be marked as promoted and there is a 5 day period before that band gets the promo again in the free version. We also have a #FollowFriday feature that mixes our hand picked bands and artists with fans. People have been asking how we know who are fans and that is a secret.

Another well embraced feature is Band/Artist of the Month which we are into our 3rd month. Hundreds and hundreds of fans turn out to support their favorite acts. We feature these winning artists on our Facebook Cover Photo Art at http://facebook.com/IndieMusicBus also in many tweets on Twitter and on our front page ofhttp://indiemusicbus.com/


We totally believe that working as a team with other indie industry professionals is a great idea so we are working towards that end everyday by teaming up with some great people! The idea we have is to “chain” our promotions together over a long term plan that goes from one company to another. And in doing so, we will put the artists in front of a new set of people as it goes down the line. To do this we need a central locations to store information about each artist, the schedules to which to promote them on, etc. So we have been developing a database and software to enter the data and then run Twitter promotions from that database.

What central locations do you have set up with industry professionals to chain one company to another?

Slight misunderstanding there, the location is to be just a database that contains the company, what their promotion is like; Twitter Tuesday Live with Mark and Carol and special guest Zoe Ann at 8:00PM EST on Butterflies Radio @allindie

Each partner would spread the news to their own respective social media networks using a software that we are developing that would connect to our database to get the info. The software would check the date and time and send back anything that should be promoted that hour.


We are also using Facebook Pages and Groups to bring fans and bands together! It’s a slow process that we really have to work at but we believe everyone will reap the rewards in time.

How do you plan on attracting musicians with production, lyrics, image, and so on that meet the criteria to ride the Indie Music Bus?

So far we have been extremely lucky that there is Twitter because so far we really are not having any problems finding talent. Word of mouth on Twitter does seem to travel fast! What we are spending money on ATM is getting music fans to know about that talent we are finding. So we have been purchasing ads on sites like Facebook targeting music lovers. So in the future we plan on doing a pool of monies from acts who buy into the idea to be put on a genre page together and a Facebook ad targeting lovers of that genre of music to that page.


We will have paid versions of many of our features that will only be available to those riding the Indie Music Bus™.  We decide who rides the bus based on production, lyrics, image etc. Since so many of our features are still under development, we are unsure as to when the indie Music Bus™ will actually start making revenue. We plan on never having any third party advertising on our website because we want the music to have the entire stage.

Do you have a fee schedule set up so musicians can plan to budget the funds necessary?

We will have such a thing as soon as we have everything finished. Since there are only 2 of us working on this at Indie Music Bus™ and in which only one of us is a programmer, It has been a slow process. We both also have full time jobs and have to do all our work for the bus at night and weekends.

Can you list the names of your social media networks so people can find and follow you as soon as possible? 

Sure! Bands and artists should follow @IndieMusicBus on Twitter and send us a shout if interested in Riding the Indie Music Bus™ and then visit http://indiemusicbus.com/signup_process.html
 
If you are a fan you are best served to follow @IndieFans or @IndieFollowBack as those accounts are where our music related tweets go. We send tweets on @IndieMusicBus that are geared towards musicians like where to get radio airplay, blogger and reviewer lists, multimedia tips etc. Our Facebook page is where a lot happens too so http://www.facebook.com/IndieMusicBus and we use Blogger.com for our interviews http://indiemusicbusroadtrip.blogspot.com/
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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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