Rock and Roll Guru Hits Prime Time Across Three Major Networks

Feb. 16, 2011

Media Contact: Joe Heuer
Voice: (414) 247-0936

Aha! Milwaukee’s Rock and Roll Guru hits prime time on all three major networks with his Mutual of Omaha Aha Moment commercial

He’s a rock and roll guru from his head to his toes. Milwaukee’s Joe Heuer, aka the Rock and Roll Guru, knows rock history like few others. His upbeat rock and roll philosophy that encourages everyone to “do what makes your heart sing” landed him one of ten coveted spots in Mutual of Omaha’s Aha Moment campaign. Heuer earned the opportunity after sharing his story during Mutual of Omaha’s Aha Moment Tour. Heuer’s Aha Moment appears as a commercial for Mutual of Omaha from mid-February through the first week in July. Ad placement occurs during prime time programming across the three major networks outlined in the schedule below:

Wednesday, February 16th: 9pm-9:30pm Modern Family (ABC)
Sunday, March 6th: 8pm-9pm Extreme Makeover: Home Edition (ABC)
Sunday, March 13th: 9pm-10pm The Apprentice (NBC)
Sunday, April 10th: 8pm-9pm Amazing Race (CBS)
Tuesday, April 19th: 8pm-10pm Biggest Loser (NBC)
Thursday, April 28th: 9pm-9:30pm The Office (NBC)
Wednesday, May 18th: 9pm-9:30pm Modern Family (ABC)
Monday, June 20th: 10pm-11pm Castle (ABC)
Thursday, July 7th: 9pm-9:30pm The Office (NBC)

In an email to Heuer last summer, Skadaddle Media wrote, “We are headed to Milwaukee and would love to invite you to share what lead you to start blogging and speaking about your love of rock and roll, and how your life has changed since. I came across your website and think you would have a great story to share!”

A seasoned author and speaker, Heuer went to the audition. Over the next several months his friends and followers on Twitter and Facebook supported Heuer lending their votes and encouragement. One of his first followers on Twitter, Janet Hansen of said, “I was so thrilled for Joe. He is a natural candidate for a campaign like this as his humor and uplifting philosophy is a standout in social media.”

Heuer says, “My Aha Moment took place at the Rock & Roll Hall of Fame and Museum, and CEO Terry Stewart helped by sharing it with his staff and urging them to vote for me.”

Among his many credits, Heuer is a veteran writer/blogger for Milwaukee’s Summerfest, The World’s Largest Music Festival; speaker and author of #Dreamtweet: Englightened Inspiration From A Rock and Roll Guru and The Rock and Roll Guide to Customer Loyalty.

For more information, please visit and Mutual of Omaha’s Please also find Joe on these sites:
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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at for information on consulting, campaigns, and tour support. Please follow us on Twitter at
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One Response to Rock and Roll Guru Hits Prime Time Across Three Major Networks

  1. Renagade says:

    Anyone whom has the opportunity to talk with Joe – walks away with an ‘Ah Ha Moment” – his energy, wisdom and insight is infectious!
    Mutual of Omaha could not has a better ‘Ah Ha’ spokeman!


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