How Valuable Is The Music You Create?

Many music administrators have complained over the past several months that artists bombard their social media accounts, not with requests, but demands the administrator listen to their music and take some form of action.

Lately, that trend has been spilling onto my path frequently, and I have to agree it’s not a pleasant experience. Today a young woman who followed me in social media then subsequently disengaged, sent me a private message to listen to her music and pass it on to anyone else I might know in the business.

Rather than publicly call this person out, this post shall speak to the many who practice shameless self-promotion. Perhaps through others helping to spread the word we can shed light on the fact this is not only rude and disrespectful; it’s an irresponsible business practice. 

For those who have engaged in this practice, please consider the following list of facts:

1) As music administrators we have more than our fair share of free music. And most of it is really, really bad. Therefore, we have no intention of listening to unsolicited singles sent to us by people we have no relationship with.

2) Each of us on the administrative side have a laundry list of things to do that seems never-ending. A portion of those duties is to seek out the kind of music that fits what we are working on currently. An unsolicited demand or request is like a homework assignment we didn’t sign up for.

3) Perhaps the most important thing to understand is music administrators cannot get even a hint of who you are, what your goals are, or what your overall style is like through listening to one song.

4) If people would take the time to find out what it is I do in music, they would know it’s not in their best interest to ask me to shop their music. And isn’t that just wrong anyway? Professionals do not ask, or tell people to pass something along. There are too many pitfalls these days if something could or should end up in the wrong hands. It’s just irresponsible.

As an example, if I had $1,000 and sent a note around to people in investment banking, asking them if they could do anything with it or pass it on, how would I know if the person would handle the $1,000 responsibily? I’m sure many would accept my offer, but would I ever see a dime of that money again? Probably not.

Intellectual property needs to be treated as a valuable commodity. There are tons of arguments out there right now about this issue. But I tell you what. If people treat their music as something with value the situation will be resolved one way or another. But if we continue to just pass creations around or give them away for nothing…that clearly shows an intentional pattern that we don’t believe in the value of our ideas that are fully executed into viable products.

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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One Response to How Valuable Is The Music You Create?

  1. Renagade says:

    One thing all must realize is social media is social first and fore most. Get to know the people you approach. Now, if you want to say thanks for a return follow in main stream and introduce yourself with a video or mp3 link, fine, I may or may not listen to it. But be sure I will check you out BEFORE I do so to make sure your genre is even a fit.

    Like

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