Clipping Coupons for Music: Part One

 Somewhere over the past several days I read that an indie record label is kicking off a major promotion giving out coupons for free music downloads at a local coffee house. Really? We’re clipping coupons or giving them out in exchange for free music. Indignation was the fuel that set my hair on fire, and I became what can only be described as a raving bitch.

This strategy is devaluing music in unspeakable ways. Self-incrimination is the only thing stopping me from filling this post full of four-letter words and finger pointing, leaving little doubt which finger I intend to use. It’s not the first time this company in utter arrogance has infuriated me to no end.  But why should it matter?

Shouldn’t I be content to sit back in my office of nearly 30 years and gloat over complete idiocy?

No. This is my profession.  I am tired of people bastardizing music as an art form.

Can you imagine the look on Beethoven’s face if someone handed him a coupon in exchange for a cup of coffee to listen to a sonata?

We should all give that some thought.


About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at for information on consulting, campaigns, and tour support. Please follow us on Twitter at
This entry was posted in Uncategorized. Bookmark the permalink.

One Response to Clipping Coupons for Music: Part One

  1. Whew! I thought this was gonna be all for coupons AND THEN I WAS GONNA BE A RAVING @#$%! Good to see you are thinking along the same lines. 🙂


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s