In The Hands of the Fans…How’s This Workin’ For You?

So much is written every day about the power of the music industry being in the hands of the fans, I’m wondering how that’s working out. I’m just sayin’ both sides of the camp seem a little guarded…unless of course you happen to be one of Lady Gaga’s Little Monsters. I really hate to give her any more PR, but she’s the only artist that comes to mind who really talks about the fans.

Everyone within the music biz is writing, working, promoting: Power to the People! The majority of feedback I hear from literally thousands of music lovers day after day is about recorded music, most of which is at least a decade old.

Bands are working round the clock to make sure their tour info is posted everywhere so their tribe is aware of where they are playing on any given day. They’re traveling all over the country, being interviewed mostly on web radio programs, showing up at their gigs, taking down sets, loading up the bus and doing it all over again several times a week.

Perhaps the end result is still water cooler talk. But on the other hand social media is the new water cooler chat and things are eerily quiet on the western front.  This is a new frontier and I wonder if everyone is going through a dress rehearsal phase of how this all works? Your thoughts and comments are welcome…..really, they are!

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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