Music With Pop, Pizzazz and Sizzle

You’ve heard it all before. Musicians can’t get people out to live shows because people would rather stay home and watch TV.

Over the past few days I’ve taken a good hard look at this and I can’t really blame people for staying home when their most beloved music is in a pocket-sized device and the production value on even the worst reality show is a bazillion times better than most venues where a few warm bodies gather to endure the worst technology around.

Now, if you’ve read my posts I do not think technology in the current sense of the word is anything more than a dispenser for information. That includes music. Technology can go much further than that; but for the most part I do not see touring musicians and more importantly, VENUES investing in technology that will enhance live performance. Design quality isn’t even considered when artists show up to put on a live show.

People want WOW! They want every one of their senses to tingle with excitement when they spend their money to go out to a show someone has worked very hard to interest them in.

Every single aspect of the music business has changed EXCEPT the way it appears on stage.  The same black stage, with a million chords strung worse than Christmas with the Griswold’s. Neon bar signs add nothing to ambiance.  The smell in most venues could use some help from Bath and Body Works. The taste of Budweiser never changes. The high-pitched squeal of bad feedback has never added to the quality of any performance.

So do something no one does! Get a set designer. Have a contest to see who can produce the very best set for you to perform on. Enhance the way you appear on stage in every way possible. Venues should take the same cue by at least maintaining stages to a point they don’t appear faded and scuffed up.

Man, this is the 21st century, and as bad as television is with over 100 channels, my comfy couch and a glass of wine is worth staying home for to watch crap over and above going out to hear a new band when there isn’t an ounce of thought put into the production value.

Give me something for my money and I’ll cancel my Comcast account in a heartbeat.

 

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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