Scout66.com is Flipping the Internet Model: Fan UP!

Updated April 9, 2012:  This is one of the most well-read posts on Scout66. However, the idea is not being used by artists. Perhaps because Scout 66 is a grassroots effort, and not a hugely funded platform like ReverbNation which encourages the Band Up model, it doesn’t make artists feel like part of the scene. And that’s the point.

If you’re part of the scene, you’re blending in and not being noticed.

If you’re  already a stand out, making a lot of money, and have more gigs, fans, and offers than you know what to do with, then I rest my case.

I do encourage artists to stand above the roaring crowd rather than blending in with every other band. Band UP means you are part of the melting pot, blending in with everyone else.

Inasmuch as artists want and need publicity, many do not have the funds to pay for it. Fan UP for free with a review of your live shows. It’s a different path to add one of the most coveted elements in your press kit.

A review isn’t a homework assignment. It’s a contribution to the success of your music to date. Please use it to your benefit, and see how much easier it is to get gigs.

Until now, every single Internet music site encouraging interaction between bands and fans is artist-centric, following the Band Up model. That is to say, it has been the responsiblity of the band to sign up on Myspace, ReverbNation, Facebook, Twitter, etc. in order to network with their fans. To make the job of the performing artist easier, Scout is changing the format from a Band Up model to a Fan Up model providing significant benefits to artists. The Fan Up model takes a great deal of pressure off the artists and hands the reins over to the fans.

When Scout launched in 2009, we followed all the other models and required the artist to put their photos, bios, current and updated touring schedules onto our site so that fans would be able to find them and write reviews of their live shows. We learned an incredible amount over the past year about what works, what doesn’t,  and why.

What doesn’t work is adding more tasks to the performing artists’ To Do List.

Restricting reviews to the number of artists signed up at Scout put still another burden on the artist and further reduced the net amount of reviews generated.

With a quick flip of the wrist, and the brilliance of Charlie Stout at SixGun Studios (www.sixgunstudios.com), a great many things are now possible at Scout66.com as we launch into Phase II of this platform.

For now, the site is very simple. We invite anyone who loves music to write reviews of live shows they see anywhere in the country; and potentially different parts of the world. We invite reviews of all genres and from all age groups. Fans are not restricted to words either. Images speak volumes, therefore, photos and links to videos are welcome too.

Additionally,  we invite anyone who wants to develop a career in the music industry to contribute often. Whether you want to be a music journalist, a music scout (A&R), a music photographer, or videographer — simply go to the site and start typing! No login is required. If you’ve got links to photos or videos all you have to do is post links.

If you become a regular contributor to Scout, consistently adding relevant content we will roll out a new program in the months to come highlighting the work of those who play a major role in developing the new ecosystem around the live music scene.

Check out the new site at http://scout66.com. We’ve got a slightly new look, but with the same fundamental principles that bring fans and bands together. Start now and let’s let all the success stories shine through on Scout. We’re all in this together…let’s ride.

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About scout66

2017 marks the 33rd year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie, Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at Scout66PR@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com
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2 Responses to Scout66.com is Flipping the Internet Model: Fan UP!

  1. Great stuff scout. Not that we are complaining but the amount of social networking required by an artist is unbelievable ! Speaking of which i had better get back. I believe the concept you are promoting is huge and will build fantastic community of music lovers 🙂

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