To celebrate Music Mondays Scout will begin featuring a variety of folks in the music industry, most of whom work behind the scenes. These very important people are rarely featured anywhere yet they are highly sought after and their contributions are significant in the overall process and outcome of what we call the music biz.
Music marketing and PR is what I do. Until now, my work focused on maximizing media exposure for recording and performing artists. It’s time for industry insiders to be highlighted. They have one foot in the old school business infrastructure, and one in the new school embracing all kinds of new ideals. They know what they know – which is considerable – yet continue to learn as the technological age matures.
So much emphasis is put on technology which is nothing more than a dispensary of information, much can be lost in the process of communicating what really makes the music world go round. It’s their boots on the ground mentality that gives technology teeth. Otherwise it would be little more than a big gust of air.
So tune in, rock on, listen up, and get down with a new guard of Twitterati who make a difference in the world of music.