The Nu Chic: Electronica,Techno, Funk Mutha

Music is about mood, emotion, creating a certain vibe. This is precisely why music has taken on a niche marketing infrastructure. There’s a niche for the many moods we embrace in a day, a year, a lifetime. Mutha Versacci’s The Nu Chic is an EP targeting a very small guild complete with silver spoons.

Mutha Versacci requested a review on this blog, and so it shall be done.

There definitely is an audience for this electro, techno, funk-style Mama V embraces. Whether this is a genuine mainstream grab or simply a marketing tool for her inner circle remains to be seen. Three cuts from the titular EP were sent along with a press kit that really speaks to investors, not music industry peeps.

But each to her own.

This is retro disco music for the street elite hailing to a Studio 54 sensibility that included a very small circle of celebs between 1977 and 1981. Music is an equal opportunity entertainment vehicle and every situation has its muse. If your particular lifestyle happens to revolve around a jet set party atmosphere — real or imagined — you might dig this.

The EP is well-produced, the sound is great, and while it’s not a music style I’ve ever embraced, many people do. I can’t find a thing wrong with the music with the exception it’s outdated by more than three decades. But Boho is chic.

It’s most advisable to the marketing people behind this project to back off self-effusive proclamations of grandeur. Extolling ones self as the “next musical icon” with comparisons to Prince, Michael Jackson, Madonna, Tina Turner, Donna Summer (not Summers), and Lady Gaga is ill-advised at best, flagrantly narcissistic at worst. If this is a genuine strategy, my advice is to get your checkbook out Mutha Versacci. Those careers are bought and paid for, and never come with overnight success.

About scout66com

2014 marks the 30th year of Janet Hansen’s career as a music marketing specialist. With three Grammy award-winning campaigns to her credit, Hansen has also contributed to the legacy of two of history’s most popular songs. “Classical Gas” by Mason Williams is the most-broadcast instrumental tune in history; and “Louie Louie” by The Fabulous Wailers is the most-recorded rock song in history. In 2009 Hansen launched the unique music platform Scout66 to encourage reviews of live shows from the ticket-buying public. You may contact Janet at conbriopr@gmail.com for information on consulting, campaigns, and tour support. Please follow us on Twitter at http://twitter.com/scout66com and Facebook at https://www.facebook.com/profile.php?id=624045893
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2 Responses to The Nu Chic: Electronica,Techno, Funk Mutha

  1. Thank you so much Ms. Hansen! Corrections and all! ;-)

  2. Great review from Janet Hansen, progression is crucial for anyone’s aspiring career!

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